National Commander David, National Officers and my fellow members of The American Legion Family.
WHAT CAN I SAY – I can only say thank you for allowing me to have this opportunity to serve this great organization as your National Commander. There are so many people that have had a hand in this and I know that I am gonna miss someone – so let me apologize now, just in case.
THANKS to the installation team from the Department of Florida NECA Dennis Boland, Department Chaplain Bob Vick and Department Sgt-At-Arms Art Schwabe.
THANKS to my Grandfather James K. Roberts Sr. and my Father James K. Roberts Jr. for their sacrifices and their service in our nations armed forces that have allowed me to be eligible to be a member of the Sons of The American Legion. My grandfather, a World War 2 Veteran, passed many years ago and my father, a Vietnam Veteran, had a stroke at the end of June, and recently passed away due to complications resulting from the stroke. My father gave me my start in The American Legion Family and for this I am eternally grateful.
THANKS to my family & friends who are here today. My mother Theresa Danderson, my sister Jennifer Todd and fellow SAL member & long time friend Reamonn Cummings. Thank you for being here it means a lot to me that you all could make the trip. One person that I was very close to was my grandmother, Virginia Roberts. She lived in Pennsylvania and was always interested in what I was doing for the Sons of The American Legion. As a teenager, when I would visit her in Pennsylvania, we would always visit the local American Legion Post to support their programs when we could. I even participated in a couple of 4th of July parades with them. I am sad to say that she passed away while we were in Reno at the National Convention, but I know that she, along with my Grandfather and Father, are looking down on us today with a smile on their faces.
THANKS to my FLORIDA AMERICAN LEGION FAMILY – This year under the leadership of Department Commander Fletcher Williams, Department President Diane Rousseau and Detachment Commander Bill Kelly - your leadership and teachings have allowed me to be successful over these last 34 years. From keeping me out of trouble in my teenage years, to supporting my wife and I when our kids were born, and for your untiring support during the campaign. I learned so much from you all and I continue to learn from you. Things like “always remember where you came from” and “the higher you go in the organization, the more people you work for.”
THANKS to my American Legion Family of Post 4 in Lakeland, FL – I am so thankful for all of the encouragement and support. We have had to overcome some serious challenges in the years and we have prevailed. Over the last 2 years that we have worked together to grow and get closer together, and I appreciate all of your support.
THANKS to my mentor, my teacher and my friend Detachment of Florida Adjutant Ed Sheubrooks. You, your wife Diane and daughter Rebeka have always been supportive my family and I and you all are true friends. However, words can’t express my gratitude for all that you personally have done to keep me going in the right direction and that was a lot. Of course, that was a little easier said then done sometimes. As I made mistakes, you gave me lessons to learn from them. As I did good things you gave me that positive feedback I needed to continue learning and to continue moving forward.
THANKS to my wife of 20 years Anita and my children Honorary Junior Department of Florida President Jessica and Honorary Junior Department of Florida Vice President Jasmine. You all have been the backbone of this journey. All of the support and understanding over the years as I have missed some birthdays, anniversaries and other things while traveling and doing the many things that we do as an American Legion Family. Without you and your support I would not be standing here today. Thanks for not getting too upset when I would drag you all along with me to attend meetings, functions and other things. And for being there when I got home to say welcome home, I love you and give me a big hug.
THANKS to all of our veterans and those currently serving our Nation who are in attendance today. It is your service that gives us all the freedom to do the things that we do as an organization and as individuals. So I say again – Thanks to you and your families for your service and sacrifices.
Good Afternoon – my name is James K Roberts III “but y’all” can call me JIM and I am very humbled and very honored to have the opportunity to stand before you today as the National Commander of the Sons of The American Legion. I have been a member for the last 34 years and have had a lot of opportunities since I started in 1978. The American Legion Family has given me so much and I am and always have been glad to have the ability to give a little something back.
I am a very proud member of The American Legion Family and you are going to hear me say this a lot this year. Why, because we are a family. Our Family is made up of members of The American Legion, The American Legion Auxiliary, The American Legion Auxiliary Juniors, the Sons of The American Legion and The American Legion Riders and together we work on many programs that benefit our members, veterans, children & families and non-members. Americanism programs like Boys State/Nation, Oratorical Contests and Flag Education & Protection. Children & Youth programs like the Child Welfare Foundation, Operation Military Kids and Children’s Miracle Network. Veterans Affairs programs like the Veterans Affairs Volunteer Service (VAVS) program. These are just some of the things we do and we do these well. Why? Because we do them together as The American Legion Family.
As National Commander, my theme will be “GETTING BACK TO BLUE”. Everything starts at the level where we wear “BLUE CAPS” and “BLUE NAME TAGS”. This is where the “rubber meets the road”, “where the metal meets the meat”, or “where the water meets the fire”. I could go on and on, but you can make one up for your profession. It is these members in our Squadrons, Posts, Units and Chapters that make us look good because it is where most of the work is being done. So, I have a couple priorities that I think will help us to be successful in getting back to blue, they are Communications, Commitment and Recognition.
First is Communications. This is a high priority for me as I believe that we have to be able to effectively communicate at all levels of our organization, and by using every means possible. This means using different methods to get our message out. One method is the use of Technology - So much is done over the Internet these days and I think that the use of technology could only help us more with getting our message out. So, I want to encourage all of our Squadrons and Detachments to publish a web site, use social networks and publish articles in their newsletters, if they do not already do so. Many of those men & women who serve in the armed forces today use technology to stay in touch with family and friends across the globe. More and more people are turning to social networking sites to communicate. Sites like Facebook, Twitter and Skype are becoming more and more popular for the sharing of information in near real-time. These are tools that we should take advantage of to reach our members, but also those that are not.
I use each of these tools and I will continue to use social networks to give everyone the ability to see, through my messages, what life is like being the National Commander of the Sons of The American Legion.
However, no matter how much technology there is we can’t and must not forget that personal and/or face to face communications. You and I know that a good handshake and the personal touch really makes an impression, it fosters the exchange ideas and works toward the development of personal relationships. All of which we need in order to be successful.
Good and positive communications can only enhance our ability to be successful with our programs. Using all of the tools available will help us to reach those within our American Legion Family, but also those who are not members.
Commitment – I have found over the years that it doesn’t matter what position we have or hold in The American Legion Family, it only matters that we do it well, we do it properly and to the best of our ability. We must continue to be committed to our membership and The American Legion Family. Our commitment as a “FAMILY” means that we do and accomplish so much more by working together.
Our commitment to serving our Nations Veterans and those currently serving in our Nations Armed Forces – my motto “Honoring Those Who Served”. I want to continue the effort to have a representative from the Sons of The American Legion in every VA Hospital in the nation. This can only help solidify our commitment to our brave men and women who have served and are serving our country. Our commitment to supporting our Nations children through the various Children & Youth programs that we have, and there are many. I want us to continue our commitment to lead the way in donations to The American Legion Child Welfare Foundation and my goal for this year is for the Sons of The American Legion to raise $400,000. I know we can do it.
This leads me to, recognition. We all know that a big “THANK YOU” goes a very long way. We need to recognize those members who are out there and doing good work for The American Legion Family. I feel that recognition of the things our members do goes a long way to keeping our members coming back. Coming back to help us out in our Squadrons, Posts, Units & Chapters and more importantly, coming back to renew their membership.
How about membership? Nice segway huh? The National Membership Program for next year will be the Great 2012 National Membership Trail Ride. I want us to slow down a bit and take time to be with our membership. This does not mean to slow down your membership transmittals.
We all know that a lot of time is spent working on recruiting new members and let me tell you…new members are the easiest to get, because all we have to do, in most cases, is ask. The area where we see problems is in membership retention. We lose tens of thousands of members every year and we do not know why. So my focus will be on membership renewals, the better the renewal rate, the better our membership growth will be. We must not be satisfied to sign up 5 new members just to have 3 current members walk out the door never to be seen again. I will be the first one to tell you that I don’t have all the answers, but we have to find ways to keep our members actively engaged in the programs of the Sons of The American Legion. This is why I am asking for the Sons, as we head down the trail, to obtain a 90% or better renewal rate this year. There are many of us that have had some success with membership retention. If you have had success with retention, share your story. We need you to share your success stories with other Squadrons, Districts, Detachments and National so we can all be successful at membership retention. The more success we have with retention, the more growth we will have.
Younger members – these young men are the future of the Sons of The American Legion. That’s right; they are the future Squadron Commanders, Detachment Commanders and even National Commanders. It is very important that we do everything we can to keep these young men involved. I know it is difficult, because as a young man just starting out it was hard for me to stay focused during a meeting, but a free lunch with a hot dog, chips and a soda, was a good start. It was because of the leadership within my Squadron and Post that kept me involved which allowed me to stay out of trouble growing up. Hearing the stories and learning the lessons kept me coming back for more and it is why I continue to be committed to The American Legion Family and what we do.
Many of you know that I am employed by the Florida Division of Emergency Management as a Regional Emergency Management Coordinator. I have worked in this field as a volunteer beginning in 1990 to where I am currently a full-time Emergency Manager. Through my activities and employment, I have had the opportunity to see many disasters up close and personal.
So you can imagine that one program that is near to me is the National Emergency Fund (NEF) and this will be my project for this year. Personally, I don’t think that this program gets the attention it deserves unless there is a disaster somewhere in the country. As a result, I want the Sons of The American Legion to help me raise awareness and some funds for this great program. This program benefits us as members in a time of need after a disaster strikes. During Hurricane Katrina alone The American Legion processed over 2,500 grants totaling over $2.1 million to those individuals and posts affected by the hurricane. 100% of your donation comes back to members in need and because disasters can strike anywhere it could be you and I needing that help in the future. This is why I think that this is important enough to bring awareness to and raise money for.
So with all of this being said, I feel that we will have been successful in “GETTING BACK TO BLUE” if, by the end of the year, we can say – we recognized our members for the hard work they do. We proved our commitment to our membership, our programs and our American Legion Family. Finally, we communicated our message effectively with everyone we could and we used every means possible.
I am very humbled and very honored to have this opportunity to serve as your National Commander and I want to thank each of you for your vote of confidence. We have a great team that will be working hard this year. Your National Vice Commanders, National Officers, National Chairman and I are looking forward to the next year of service as we “Get Back to Blue” by honoring all who serve and have served through Communications, Commitment and Recognition.
Thank you all - God bless you…God bless The American Legion Family and God bless this great Nation.